You want lots of news angles?

That's what you'll get! Not only do we offer our expertise in designing good survey questions that will give great results, but we also put a lot of effort into the analysis - to give loads of potential news-lines and so maximise interest in the findings.

Results are almost always analysed by region so that they appeal to local radio and regional newsdesks. They're usually analysed by gender and sometimes by age-group, too, since this is fairly certain to increase the possible news angles. But we're happy to analyse by almost anything - by eye colour and by level of environmental awareness - have been two unusual requests recently. We'll often suggest something if we think it will produce a fascinating result.

Our analysis can often give four or five ways of looking at the results from just one question. Yet that doesn't mean our findings are a baffling array of tabulations. We present everything in easy-to-follow tables, just as you might read it in the Daily Mail or Daily Mirror. And if you want the tabs as well, that's fine.

Next: Our Research - consumer research reports from the straightforward to the whimsical
Back: Our Surveys - consumer surveys, headline surveys and national opinion poll research