Want to monitor consumer views?

Reputation Monitoring

We can probe consumers' changing attitudes to your company, your brand or your service with carefully constructed questions to elicit genuine and useful results. We use our experienced understanding of consumer behaviour in our polling techniques, and in our analysis of results, so that you understand what consumers think of you, and why.

All our reputation monitoring surveys can be repeated at set intervals, in order to measure any movement in attitudes.

While some monitoring firms use highbrow psychology to measure consumers' attitudes, we take a much more down-to-earth approach so that you get sensible questions leading to sensible answers….and at a very sensible price!

Monitoring an ad campaign

We will measure perceptions of a brand before and after an advertising campaign in order to gain insight into which messages came across to the consumer and to what degree they had an effect. We are able to target local and regional ad campaigns as well as national advertising, with the results presented as an easy-to-follow report for the agency and the client.

Media audit

A journalist's attitude to your company or brand is a vital part of image-building. Because CA has its roots in journalism, we are adept at reaching national and regional journalists, as well as freelancers, and persuading them to give us their considered opinions on brands or corporate reputations. As a bonus, we can update the client's media database with job changes, new names and contact details.

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