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A clever survey which offers lots of news angles based on solid facts and figures is unbeatable as a public relations vehicle for highlighting a client's name, service or product in the media. We're used to getting front pages, page leads and splashy features as a result of our headline surveys. And we're used to new clients telling us they've never had so much PR coverage from a single survey.

It's because we're a market research company with a strong journalistic base. Our media expertise goes into designing survey questionnaires, analysing research results and presenting the findings in a media-friendly format for maximum publicity.

Market Research Surveys for PR

Our journalists have top-level credentials with national newspapers, TV, radio and magazines so they understand exactly what the PR side needs to ensure a successful sell in. Yet they work with our highly skilled market researchers who are well to produce accurate statistics which have significance. So the client gets the best of both worlds - dependable market research with media appeal.

The resulting survey report is drawn up in a way that makes it easy for the PR to sell in the findings.

• We pull out all the national key facts from the market research survey.
• We pull out key facts for each region, giving a national comparison.
• We draw up an at-a-glance chart to the regional findings, so that they can be easily compared.
• We present the statistics in media-friendly tables, making them easy to understand.
• We write an Executive Summary which can be easily adapted by the PR to form a press release.
• We can offer an audio studio at discount prices for down-the-line radio interviews (see pic).
• In her capacity as "report author" Jan Walsh offers her availability as a media interviewee as part of the package price.

Example:
Survey on family mealtimes for PAXO STUFFING

Results:

• Front page of Daily Telegraph plus...
• 3 pieces in other national newspapers.
• 41 pieces in regional newspapers.
• 3 pieces on national TV/radio.
• 33 pieces on regional TV/radio.

Altogether there were 70 brand mentions which reached a total potential audience of more than 25 million.

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