“Only 37% of boys play conkers, compared with 83% of their fathers who used to play when they were young”
Consumer Analysis Ltd.
We offer PR’s reliable online survey results from a high quality panel, yet at low prices. Our media cuttings prove our online PR surveys can provide your client with great coverage. Brainstorm ideas with our experienced journalists who have national newspaper, radio and TV experience.
Even where the price is low, we take great care to make sure that we’re asking the right questions, and that survey respondents have taken care over their responses, so that we don’t present the PR with a story that’s just not credible...and so proves impossible to sell in.
Typically, PR surveys consist of 1000 or 2000 people, but we can organise large–scale online surveys of 3000 or more if PR’s want a really hard–hitting survey
We can offer our own verified online panel, made up only of people who have done telephone and street interviews with us but are also willing to answer our surveys online. This means we know who they are, and because we've invited them to take part they're far less likely to be people taking part in dozens of other surveys each week. We want only genuine people taking part in our surveys, and we want them to give thoughtful and sensible answers
We can also offer online hybrid surveys, a combination of high quality online polling and telephone interviewing. The big advantage of this method is that it gives results for the whole population, rather than just computer owners. Since 30% of the population still doesn't have the internet or email (latest ONS figures), and so can't be included in an online survey, this makes a big difference to the reliability of survey results and enables a truly “nationally representative” result to be achieved.
“This was the first time we had tried a hybrid survey, but we found the response from the news and features desks was really positive. There are so many PR’s doing online surveys we realised we had to stand out from the rest...and it worked!”PR director,national food chain
NEXT: Telephone surveys for PR