Market research with the media in mind

UK Consumer Market Research

Consumer Analysis Ltd is a market research company which specialises in producing innovative consumer market research, opinion polls and qualitative research designed to attract strong national media coverage for the client.

Our consumer research surveys and reports are regularly featured on TV and radio programmes, and are almost always picked up by the national and regional press.

Market Research Specialists

The team includes experienced market research specialists, analysts and high-level journalists - including TV and radio consumer expert, Jan Walsh. We work together to design and implement consumer research surveys which will have maximum impact with the media as well as providing the market data or consumer information required by the client company.

Omnibus Research

Our market research service provides a genuinely effective alternative to the usual omnibus surveys, which offer a speedy turn-around and are often used for PR purposes. But omnibus research can be disappointing if it's not carried out by people who really understand the media, or who are not prepared to understand thoroughly the client's needs when designing questions. That's why the bulk of our work comes through top PR agencies who value our skills in providing either authoritative or lighthearted reports which will arouse the interest of the media and help them to capitalise upon it.

Our success as a consumer market research company lies in the fact that we offer a full package - from designing useful questions, piloting and interviewing, through to offering plenty of analysis, regional breakdowns and easy-to-follow tables with the most interesting results and the possible news angles highlighted. In addition, Jan Walsh is normally available as a media interviewee as part of the package price.

Next: Our Surveys - consumer surveys, headline surveys and national opinion poll research

Jan's Biography